issues

• we analyse interactions between the consumer
  • and the brand at every touch point
  • we recognise opinions of various groups of interest

• products and services
• communication
• client service
• buzz/wom
• clients
• employees
• business surroudings

products and services

• concept creation and evaluation
• evaluation of available solutions
• efficiency analysis
• optimization
• evaluation of innovation potential
• influence on brand image

communication

• format / concept creation and evaluation
• evaluation of execution (ATL, BTL/POS/POP, interactive, non-standard)
• efficiency analysis
• audit / optimization of communication activities
• audit / optimization of websites
• influence on brand image

service

• evaluation of satisfaction with available channels
• verification of standards
• preferences / expectations analysis
• optimization of available solutions
• evaluation of innovation potential
• influence on brand image

buzz/wom

• analysis of available sources of information
• desk research
• information accumulation and analysis
• identification of opinion leaders
• evaluation of brand attitude

clients

• recognition of needs, attitudes and behaviors
• awareness and usage analysis
• evaluation of brand attitude
• evaluation of satisfaction, loyalty and commitment
• preferences / expectations analysis
• trends / client's evolution analysis

employees

• evaluation of satisfaction, loyalty and commitment
• audit of employer / company image
• audit / optimization of a company's structure
• audit / optimization of company's processes
• analysis of training needs

business surroudings

• recognition of the market / category
• analysis of socio-demographic, economic and legal situation
• analysis and optimization of relations with various interest groups (B2C / B2B)
• brand / company / authority image
• CSR analysis