issues

  • we analyse interactions between the consumer
    • and the brand at every touch point
    • we recognise opinions of various groups of interest

products and services

  • concept creation and evaluation
  • evaluation of available solutions
  • efficiency analysis
  • optimization
  • evaluation of innovation potential
  • influence on brand image

communication

  • format / concept creation and evaluation
  • evaluation of execution (ATL, BTL/POS/POP, interactive, non-standard)
  • efficiency analysis
  • audit / optimization of communication activities
  • audit / optimization of websites
  • influence on brand image

service

  • evaluation of satisfaction with available channels
  • verification of standards
  • preferences / expectations analysis
  • optimization of available solutions
  • evaluation of innovation potential
  • influence on brand image

buzz/wom

  • analysis of available sources of information
  • desk research
  • information accumulation and analysis
  • identification of opinion leaders
  • evaluation of brand attitude

clients

  • recognition of needs, attitudes and behaviors
  • awareness and usage analysis
  • evaluation of brand attitude
  • evaluation of satisfaction, loyalty and commitment
  • preferences / expectations analysis
  • trends / client's evolution analysis

employees

  • evaluation of satisfaction, loyalty and commitment
  • audit of employer / company image
  • audit / optimization of a company's structure
  • audit / optimization of company's processes
  • analysis of training needs

business surroudings

  • recognition of the market / category
  • analysis of socio-demographic, economic and legal situation
  • analysis and optimization of relations with various interest groups (B2C / B2B)
  • brand / company / authority image
  • CSR analysis

POIG LOGOTYPY
Project co-financed by the EU with the European Regional Development Fund
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