methodologies

• qualitative studies
  • individual in-depth interviews (IDI), focus groups (FGI) and their varieties
  • bulletin board discussion (BBD), IDI on-line, chat on-line
  • participant observations & etnographic interviews
  • video/photo diaries / blogs
  • video/photo diaries / blogs
• creative workshops & trainings
• quantitative studies (ad hoc and trackings)
  • face-to-face interviews (CAPI / PAPI / CASI)
  • on-line interviews (CAWI)
  • computer assisted telephone interviews (CATI)
• mystery shopping / mystery call
• concept / product tests (in-home & CLT)
• market research online communities (MROC)
• desk research & buzz mining