activity areas
business environment research
- market size and structure analysis
- U&A research
- market segmentation
- company audit, benchmarking
- CSR research
- trends and forecasts
customer research
- preferences and needs
- attitudes and behaviors
- customer journey
- motivations, expectations, and purchase barriers
- satisfaction, loyalty, and engagement research
- user experience (UX) / user interface (UI) research
- customer experience (CX) research
brand research
- brand awareness and image
- brand positioning against competitors
- brand strength / brand equity
- brand usage
- brand perception research
product / service research
- concept creation and evaluation
- innovation / novelty potential evaluation
- functionality and quality evaluation
- pricing research (PSM, DPA, conjoint, BPTO)
- packaging and label research
- mystery client research
marketing communication research
- concept creation and evaluation
- advertising material creative/execution evaluation
- logo, name, and visual identity testing
- advertising effectiveness (pre-tests and post-tests)
- creative/execution evaluation
- marketing campaign evaluation
- message perception
employee research
- satisfaction, loyalty, and engagement research
- employer branding / company image audit
- corporate structure optimization
- company process optimization
- training needs analysis
