methods & techniques
quantitative research
- face-to-face (F2F) surveys on a laptop (CAPI)
- face-to-face (F2F) paper surveys (PAPI)
- telephone surveys (CATI)
- online surveys (CAWI)
- mobile surveys (on smartphones)
- omnibus surveys
- panel research
- offline experimental research
- central location tests (CLT)
- hall tests
- online experimental research
- usability tests, A/B testing, etc.
- UX tests
- CX tests
qualitative research
- offline & online focus group interviews (FGI & @FGI)
- in-depth individual interviews (IDI & @FGI)
- traditional ethnographic interviews
- netnography / virtual & mobile ethnography
- participant observations
- assisted shopping
- online communities & forums
- offline & online diaries
- expert interviews
other methods
- desk research & buzz mining
- mystery shopping / client / call
- creative workshops
scroll to see more